Trustly Azura: Revolutionizing the Future of Frictionless and Data-rich Payments
The financial technology landscape is dramatically evolving, and leading the charge is Trustly with its innovative platform, Trustly Azura. This new technology is not merely a product or feature but a tangible representation of Trustly’s pioneering spirit and distinguished history in digital native payments.
Introducing Trustly Azura
Trustly Azura is an engine designed to propel a suite of new products that assist merchants in various sectors, including E-commerce, Financial Services, Gaming, and Travel. The goal? To provide a frictionless personalized payment experience with no manual entry, enable consistent payments across merchants, markets, and devices, achieve up to a stunning 95% conversion rate, and eliminate the need for downloads, sign-ups, or wallet top-ups.
Trustly’s Global Impact
Trustly has impressive global figures. It has processed total payments of $42 billion, serves 8,300 merchants, connects with 12,000 banks, reaches over 650 million consumers, operates in 33 markets, and handles all European currencies. Only a few of the reasons Pay N Play makes such a positive impact on online casinos – increasing player retention and providing a quick and easy way for its consumers to play.
The Power of Data with Trustly Azura
Trustly Azura stands out by combining data and payments in an unprecedented way. Built using intelligent triangulation from 1.2 billion data points across merchants, consumers, and banks, Azura enhances every transaction with data. This approach makes the checkout process seamless and personalized, as users are instantly recognized, regardless of the device they use or the online merchant they choose. The last-used bank account is displayed for convenience, making the process smoother and twice as fast, with no manual entry required.
Azura provides merchants with a dynamic checkout window that tailors the interface to their users and online environment. Its goal is to enhance adoption, increase conversion rates up to 95%, minimize the likelihood of incomplete purchases and abandoned carts, and significantly reduce fraud rates.
A 360° Payments Experience with Trustly Azura
Trustly Azura’s sophistication lies in its simplicity. With the bank account at the center of people’s financial lives, it aims to enhance digital experiences when transacting online. From simplifying onboarding and user interfaces to making user verification easier and improving payouts and recurring payments, Azura strives to make the user feel seen and connect all the dots between them, merchants, and banks. The goal is to make payments a truly 360° experience that benefits all parties involved.
With Trustly Azura, the future of frictionless, data-rich payments is here. It’s a new way forward for payments, and this is just the beginning. Trustly is eager to work with all who are interested in this new era of payments.
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